“Twice: The Secret Behind Their Success”

Twice, one of the most successful K-pop girl groups, has taken the world by storm with their catchy tunes, captivating performances, and strong connection with their fans. From their formation through the survival show ‘Sixteen’ to becoming global icons, Twice’s journey is a remarkable story of talent, hard work, and strategic planning. This article delves into the various factors that have contributed to their phenomenal success.

Key Takeaways

• Twice’s formation through the survival show ‘Sixteen’ set the stage for their initial popularity and strong fanbase.
• Their musical evolution and experimentation with diverse genres have kept their discography fresh and appealing.
• JYP Entertainment’s robust training, marketing strategies, and resources have played a crucial role in their success.
• Engagement with their fan community, ONCE, through social media and interactive content has strengthened their fan loyalty.
• Twice’s global impact is evident through international tours, cultural representation, and strategic collaborations.

The Formation and Early Days of Twice

Survival Show ‘Sixteen’

It all began 7 years ago, 9 talented girls won the K-pop survival show “Sixteen”. These rookies debuted a few months later under a name: Twice. The group consists of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. TWICE also started some firsts in the K-pop industry with the first Taiwanese K-pop Idol Tzuyu, and K-pop’s first Japanese-line MiSaMo which stands for the three members Mina, Sana, and Momo.

Debut and Initial Reception

TWICE debuted on October 20th, 2015, with their first EP ‘The Story Begins’ and the title track "Like Ooh Ahh". Despite the fanbase gained from "SIXTEEN" and JYP Entertainment’s brand image, the song did not do well on the charts when it was released, dropping to 99th place on the MelOn music chart. Netizens scoffed at their overhyped debut and trended #flopliketwice on Twitter to mock their ranking.

First Major Breakthrough

TWICE’s fame kept on growing over the years with cute titles such as Cheer Up, Likey, or TT. Their first major breakthrough came with the release of the all-time hit "Cheer Up". Since then, the girl group has won big awards in Korea, just a year after they debuted, they have won a Daesang, one of the highest achievements a group or an artist can achieve.

Musical Evolution and Experimentation

Diverse Genres and Styles

Twice has explored a variety of musical genres over the years. They have dabbled in pop, dance, and even R&B. This diversity has allowed them to reach a wide audience and keep their music fresh and exciting.

Notable Albums and Songs

One of their most famous albums is "Eyes Wide Open," which features a mix of different styles. Another popular album is "Twicetagram," known for its catchy tunes. Their songs often top the charts, showing their widespread appeal.

Critical Acclaim and Awards

Twice has received numerous awards for their music. They have won several Mnet Asian Music Awards and Golden Disc Awards. Their success is a testament to their hard work and talent.

The recent successes of women in music is a testament to the trailblazing artists who have made space for themselves in a male-dominated industry.

The Role of JYP Entertainment

Training and Development

JYP Entertainment is known for its systemised production and well-planned promotion. The company has a strong "brand image" that is widely recognized. This brand image helps in building a sense of family among their artists, often referred to as "JYPnation." The members of Twice made pre-debut appearances in other JYP artists’ music videos, which helped them gain attention from fans early on.

Marketing Strategies

JYP’s creative use of a "reward system" encourages fans to support the group on various platforms. For example, they revealed additional footage after YouTube views for "Like OOH-AHH" hit seven million. This kind of strategy not only boosts the group’s visibility but also keeps fans engaged and excited.

Support and Resources

JYP Entertainment provides extensive support and resources to its artists. The company ensures that the members have everything they need to succeed, from training facilities to promotional activities. This support system is crucial for the long-term success of the group.

The girls do not plan to stop anytime soon and after all these record-breaking exploits they remain on the forefront of JYP’s new strategy to cater to the American market.

Fan Engagement and ONCE Community

Social Media Presence

TWICE has a very supportive fanbase because the members reciprocate the fans’ love. They use social media platforms to promote and share content, and fans help to circulate and recreate media content. This participatory culture includes activities like dance covers and fan art.

Fan Events and Concerts

TWICE has held multiple fanmeets, some lasting three hours, ensuring that the fans have enough time for full conversations with each member. These events are very enjoyable and help strengthen the bond between TWICE and ONCE.

Interactive Content and Campaigns

Fans play a significant role in TWICE’s success by buying albums, voting on awards, and streaming music online. They also organize groups to subtitle TWICE-related content for international fans within 24 hours of release.

Fans have a very significant role in a group’s success and popularity. TWICE fans, called "ONCE", create new ways of having fun with the group and the songs.

Global Impact and Cultural Influence

International Tours and Performances

TWICE has embarked on numerous international tours, performing in various countries and captivating audiences worldwide. Their concerts are known for their high energy and engaging performances, making them a favorite among global K-pop fans.

Cultural Representation

TWICE’s diverse group members, including those from Japan and Taiwan, highlight the existing Korean Wave and popularity of K-Pop. This diversity has helped them connect with a broader audience and promote cultural exchange.

Collaborations and Partnerships

The influence of K-pop groups extends beyond the music industry. Many groups, including TWICE, are highly sought after for brand endorsements and partnerships. Companies from diverse sectors, such as fashion, cosmetics, technology, and food and beverages, recognize the appeal of K-pop groups and their enormous fan base. These endorsement deals promote the brands and provide a significant income source for the groups.

TWICE’s global success is a testament to the power of the Korean Wave and the strategic efforts of entertainment agencies and idols. Their ability to connect with fans worldwide and represent diverse cultures has solidified their place in the global music scene.

Challenges and Controversies

Twice, like many other K-pop groups, has faced its share of challenges and controversies. These issues have tested their resilience and ability to stay united as a group. Public scrutiny and pressure are constant companions for idols, and Twice is no exception. They have had to navigate the intense spotlight and high expectations from fans and the media.

Public Scrutiny and Pressure

Twice members often find themselves under the microscope, with every action and word analyzed. This level of scrutiny can be overwhelming, but they have managed to maintain their professionalism and poise.

Health and Well-being

The demanding schedules and rigorous training can take a toll on the members’ health. It’s crucial for them to balance their professional commitments with self-care to avoid burnout.

Handling Scandals and Criticism

Twice has also had to deal with various scandals and criticisms. Whether it’s rumors or misunderstandings, the group has shown remarkable strength in addressing these issues and moving forward.

Despite the challenges, Twice continues to thrive, showing that resilience and unity are key to their success.

Future Prospects and Legacy

Upcoming Projects

Twice is always working on new music and performances. With their eleventh mini album, ‘Between 1&2,’ Twice aim to continue growing their artistry by both pushing genre boundaries and connecting even deeper with their fans. Fans are excited to see what new styles and concepts the group will explore next.

Long-term Goals

Twice has big dreams for the future. They want to keep making music that people love and to perform all around the world. They also hope to inspire new artists and leave a lasting mark on the music industry. Their journey is far from over, and they are determined to keep reaching new heights.

Influence on Future Generations

Twice’s impact goes beyond their music. They have become role models for many young people, showing that hard work and dedication can lead to success. Their story encourages others to follow their dreams and never give up. The legacy of Twice will continue to inspire future generations of artists and fans alike.

Twice’s journey is absolutely magical, and their influence will be felt for many years to come.

Conclusion

TWICE’s journey to becoming one of the most successful K-pop groups in the world is a testament to their hard work, resilience, and unique connection with their fans, ONCE. From their early days on the reality show ‘Sixteen’ to their latest album ‘Between 1&2,’ TWICE has consistently pushed the boundaries of their artistry while maintaining a deep bond with their audience. Their ability to adapt and innovate within the ever-changing landscape of K-pop has set them apart from their peers. As they continue to evolve and grow, TWICE’s story serves as an inspiring example of what can be achieved through dedication, unity, and a genuine love for music and their fans.

Frequently Asked Questions

What was the survival show ‘Sixteen’ about?

‘Sixteen’ was a reality survival show created by JYP Entertainment where sixteen trainees competed for a spot in the girl group that would eventually become Twice.

When did Twice make their debut?

Twice officially debuted on October 20, 2015, with their first extended play (EP) ‘The Story Begins’ and its lead single ‘Like Ooh-Ahh’.

What was Twice’s first major breakthrough?

Twice’s first major breakthrough came with their song ‘Cheer Up’ in 2016, which topped the charts and earned them several awards.

How does JYP Entertainment support Twice?

JYP Entertainment provides comprehensive training, strategic marketing, and ample resources to support Twice’s growth and success.

What is the ONCE community?

ONCE is the official fan club of Twice, known for their strong support and active engagement with the group through social media, fan events, and concerts.

What are some of Twice’s notable international achievements?

Twice has embarked on multiple international tours, performed at major global events, and collaborated with various international artists, solidifying their global impact.